‘Bright New Ideas’ Event Lights Up
Dark Sydney Night

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Euroluce launches a light for all reasons.

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Reggiani with Euroluce recreated the Bright New Ideas presentation from Frankfurt Light+Building 2016 in Melbourne Australia on the 5th July and again in Sydney on the 7th.

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The Sydney event was held on what turned out to be one of the darkest and wettest nights of the winter so far. Fortunately this did not prevent many of the lighting industries’ decision makers congregating at Euroluce’s impressive Darlinghurst headquarters.

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The attraction was the launch of the new, aptly named, Cells bulkhead light. Cells is the product of a very astute collaboration between world-renowned lighting manufacturer Reggiani & award winning design studio Speirs + Major.

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The event was also significant as it signalled a renewal of Reggiani and Euroluce’s 45 year partnership.

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Proceedings commenced with wine, champagne and Campari, excellent food and a great deal of conversation.

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Euroluce General Manager, National Key Accounts Philip Payne began the official part of the evening by welcoming everybody and thanking them for braving the elements. He then made the observation that the creation of Cells was born out of a determination to, “put design into a commodity”. It set the stage perfectly for what was to come.

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Matteo Reggiani, Corporate Strategic Officer at Reggiani SPA Illuminazione praised his company’s association with Euroluce in Australia. Before handing over to Speirs + Major’s Mark Major he explained how, whilst in New York some years ago, he began to envisage a new philosophy focussing on how lighting should develop in the digital age. It led directly to a global quest for the very best new ideas and ultimately the collaboration with Speirs + Major.

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Mark Major began his presentation with the simple observation that the bulkhead light had existed, pretty much unchanged for a very long time. “Surely,” he observed, “we can do better.”

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It would take over 3 years of continuous dialogue and exchange of ideas between the London based design team with the Reggiani RD unit in Italy. The process was testing at times, but a shared vision and the desire to create a product that would make a difference kept the project on track.

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“So often lighting projects start with the sole purpose of doing something special,” said Mark, “which is great, but often they only end up benefiting a select number of people. This project was different. It provided the opportunity to bring better quality lighting to public spaces like car parks, housing estates, staircases, schools and universities, nurseries and warehouses. These are places where big budgets don’t tend to exist.”

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“Right from the start we established some ground rules.” he continued. “The end product had to be simple, and it had to be affordable.”

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Mark drew a number of analogies to make his point. “You don’t always need a hammer to crack a nut,” he said.

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“I admire the design of Dyson products and the simplicity of the paper clip…  a design must be logical and do what it is supposed to do. You can take a simple Lego brick and build it into a series of units … the possibilities are endless. We realised that if we could apply that kind of thinking to the simple problem of the bulkhead, unlimited opportunities could be made available to specifiers.”

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The ultimate source of inspiration came from left of field – the cellular structure of a dragonfly’s compound eye.

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“This provided us with the idea of creating an array of clip-on optics that could control yet adapt the distribution of light from the same base product, offering the opportunity to create different effects from variations in beam spread with minimal light pollution.”

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“We drove Reggiani mad,” Mark continued, “but they never gave up. We argued about how tough the lens had to be. We ran endless tests that involved breaking plastic. We constantly hammered the point that the unit cost had to be low. Reggiani listened right to the end.”

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‘Cells’, both parties agree is the perfect example of what can be achieved when an environment of true collaboration is established.

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Something that is, “Not over-designed but properly designed,” to quote the Speirs + Major website.

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With the official part of the evening complete Philip Payne invited guests to continue to enjoy the wine champagne and Campari before once again having to face the hostile Sydney weather.

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He may well have added that he also hoped everyone would, in the morning, remember all the good reasons to specify Cells.

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All new products by Reggiani including the MOOD downlight range, the Yori Surface/Pendant and the Yori Linear together with Cells are intended for architectural lighting applications.

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http://www.reggiani.net
http://euroluce.com.au

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Photography: Jackie Chan.

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