Digital media meets architecture in world-first at Fed Square

“This artwork heralds a new way to think of how we design cities, towards a gentler more humane rhythm, towards an approach to light that is integrated into architecture, that creates a sense of place and potential for co-creation.”
– Bruce Ramus, Creative Director Ramus.

Bruce Ramus and his studio recently launched a world-first digital canvas in Australia. Ramus’ digital canvas is a contemporary art platform evoking a change in Melbourne’s city rhythm, slowing peoples’ rushed pace and countering the traditional assault of moving images displayed in our cities. This landmark supports Melbourne’s global identity as a creative destination.

Part-physical, part-digital architectural façade, the canvas offers the public a platform to express their own civic voice. It offers communities and visitors a new sense of agency over their environment, seeding the future of meaningfully integrated digital media and architecture.

The canvas consists of a curated content program, an LED multiscreen platform and a custom control system, forming one powerfully responsive digital experience.

The digital canvas serves as a public platform for creative and artistic expression, hosting a curated gallery of works by emerging and established artists. A featured work is to be a digital interpretation of All the Fish by renowned Australian Indigenous artist, Mirdidingkingathi Juwarnda Sally Gabori, created with the support of Gabori’s family.

Ramus has set the foundational content with a programme called ‘Textures of Melbourne’ to reflect the natural rhythm of peoples’ pace and energy. The content highlights simple moments that Victorians often experience, from light shimmering off buildings of Southbank and the Yarra River, to children running their hands through streaming water at NGV’s iconic water wall.

Ramus and his studio consciously integrated and infiltrated Federation Square’s iconic architectural landscape with an enormous digital platform that offers a reconnection and expansion to Federation Square’s cultural and civic charter.

Creating large-scale luminous art is second nature to Creative Director Bruce Ramus, who has directed light shows for international artists such as U2, David Bowie, and James Brown. Bruce brought his artistic background to Melbourne and shifted focus from creating high-intensity shows to developing striking, integrated interactive light facades, artworks and installations for commercial buildings and precincts, like 888 Collins St and Yagan Square Perth.

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