Good lighting design needs publicity: With “Spot-on”, ERCO offers young lighting designers a stage for their project successes

The lighting of prestigious buildings designed by well-known planning offices already attracts attention from the start. Smaller projects by young lighting designers on the other hand often remain hidden from the media, although they inspire with a lighting concept at least as praiseworthy. With the new “Spot-on” format, ERCO supports such projects and their lighting designers with media attention and reach.

ERCO focuses the spot on young planning offices in order to give them a greater public presence. The light factory invites designers of all disciplines to submit their creative lighting projects to the new “Spot-on” programme. The prerequisite is that they have designed the lighting and that this was largely implemented with ERCO. ERCO features the most captivating projects with a high quality PR package consisting of a professional photo shoot and an editorial report by an experienced architecture journalist. The launch of the first issue of “Spot-on” will be announced in January 2019 in the next ERCO newsletter. Further information on the campaign can be found at: www.erco.com/spot-on

The selected projects will be published in the ERCO marketing channels – on the website www.erco.com, in the ERCO newsletter, in press releases and on social media platforms such as Facebook, LinkedIn and Instagram. The project photos and reports are also freely available as a reference for your PR work.

Join in and achieve public reach
It’s as easy as this: the ERCO Newsletter enables access to the online participation form. There you can leave contact details, a short description of the project and lighting concept as well as photos of the finished lighting solution. Whether indoor or outdoor lighting, small or large projects – every example of good lighting design can be submitted.

® ERCO GmbH, www.erco.com

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