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‘Heed’ by Studio Antimateria

Heed is a real-time interactive audiovisual installation.

A fluid sculpture of light and sound deeply modifies the architectural perception of the space in which is located, with slight fluctuations and mild variations. Visitors, entering the activation spots, are placed at the heart of the installation, radically changing its nature.

As if they are alive, light and sound focus visitors in space, preparing them to testify the witnesses, from their point of listening and view, of people who experienced SM in their lives, like patients, doctors and researchers, directly through their own voices.


Commissioned by Omnicom Group for Roche Italia
service: MusicLab Milano
ph and shootings: Wishair

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Winners of the 2019 IESNYC Lumen Awards at the 51st Annual Lumen Gala

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