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LIGHTING FOR ROTHY’S AT FILLMORE HONORED WITH IALD AWARD OF MERIT

ELECTROLIGHT CREATES POWERFUL STREET-LEVEL IMPACT FOR SMALL STOREFRONT

Luminaries of the lighting profession gathered at the elegant Crystal Tea Room in Philadelphia, PA USA on 22 May to honor the winners of the 36th Annual International Association of Lighting Designers (IALD) International Lighting Design Awards. Twentythree projects from 12 countries were on display—including exteriors, interiors, workspaces, museums, hospitality sites and a place of worship. This year’s winners represent some of the most innovative and inspiring architectural lighting design work found anywhere in the world.

The lighting design for Rothy’s at Fillmore in San Francisco, CA USA by Electrolight took home an IALD Award of Merit.

The bold yet calming blue and purple lighting that fill the interior of Rothy’s prototype store on Fillmore Street in San Francisco, CA USA leaves patrons with an undeniable urge to explore the product.

Rothy’s shoes are made from recycled water bottles, and the design team at Electrolight kept brand in mind as they embrace blue as the main thrust of their sustainable lighting design. The color is absolutely linked to the brand and imprints itself upon patrons quickly. Judges called the design “enticing.”

The primary goal was to make the space feel larger. To achieve this, the design uses lines in the ceiling and irregular quadrilateral forms to shift perspective and give the illusion of a much larger space.

In fact, the ceiling serves as the primary vehicle for the design as the lighting system encompasses the entire ceiling plane. Metal troughs that house sprinklers, air conditioning, smoke detectors, speakers, alarm, and daylight sensors are painted black to reduce visibility. LED lighting is also housed inside these troughs which were engineered to keep angles and illumination in mind.

Due to stringent code requirements, the designers’ solution uses minimal lighting behind the luminous ceiling membrane. Imagine a tri-dimensional illustrated puzzle, every detail, every sharp edge, every slant designed and engineered to perfection.

LED strip-lights are mounted sideways along each membrane perimeter to mimic the fluidity of water. The white lighting offers uniformity while the blue feature reads as geometric waves.

Track LED lamps with adjustable field changeable lenses to adjust beam spreads combined with
honeycomb louvers for glare control and visual comfort offer product display lighting options that can
evolve as needed.

The lighting scheme invites patrons in with a powerful street-level impact and an eye-catching brand
statement.

Project Credits

Rothy’s at Fillmore
San Francisco, CA USA

LIGHTING DESIGN
Claudio Ramos, IALD, CLD
Lu-Yu Huang, Associate IALD
Electrolight

ADDITIONAL CREDITS
Architecture
MEM Architecture

Interiors
Steven Volpe Interior Design

PHOTOGRAPHY
© Rothy’s (Images 1-7)
© Lu-Yu Huang (Images 9 + 11)
© Electrolight (Images 8 + 10)

https://www.iald.org/

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