SHINING A LIGHT ON THE NEW AGE OF RETAIL
Nulty recently completed work on Samsung KX, a new experience space in the heart of Coal Drops Yard, working alongside project managers Portview, architects KSS and interior designers Brinkworth to illuminate Thomas Heatherwick’s architectural masterpiece.
The experiential retail concept has been brought to life under Heatherwick’s ‘kissing’ rooftops and saw Nulty create an all LED lighting scheme befitting its architectural backdrop. The complexity of the infrastructure of the building and changing functionality of the Samsung KX space, required the team to create a day-to-night lighting scheme that is constantly visible through floor-to-ceiling windows and can be modified depending on how the experience-led space is used. Crucially, the lighting design had to work sympathetically with the dual composition of Coal Drops Yard’s near-identical gabled roofs.
Nulty’s response was to frame the space with a continuous ribbon of light, which soars throughout the east and west retail showcases and serves to unify the two sections of the building. Created by the light lab, the circular swoop of light travels up through the floor, walls and ceiling to form a central architectural feature for Samsung KX, designed to host masterclasses, workshops and talks. Visible from every aspect of Coal Drops Yard, the ribbon of light mirrors the curves of Heatherwick’s original design whilst enveloping the space in a layering blanket of light.
Throughout the rest of the 20,000 square foot brand showcase, a series of surface mounted LED spotlights illuminate from the curved ceiling. Positioned across the ceiling in a concentric circular formation, the tunable white spotlights work with the curved contours of the building and can be adjusted from cool white through to warm white to create different moods.
Anna Clara Sandgren, Associate Lighting Designer for Nulty, says “ Samsung KX was a one of – a – kind project that allowed us to show how lighting can be transformative from both an architectural and experiential perspective. Visual design elements ensure the building remains flawless from every single angle and pay homage to Heatherwick Studio’s design legacy. Considered and concealed light sources play an integral role in dictating how the space reinvents itself helping to create an everchaging retail experience that is both inspirational and inviting.“
Photo Credit: Samsung