Optelma designs lighting solution for Rolf Benz showroom

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In collaboration with KVB Design, Optelma Lighting has successfully designed the lighting solution for the new showroom of premium German home furniture group, Rolf Benz. The 850m² showroom is located at the Rolf Benz head office in Nagold, Germany.


The brief was to create a lighting design that reflected Rolf Benz’s established corporate identity, while creating a platform for the launch of its new freistil brand and a vibrant atmosphere in keeping with freistil¹s younger audience.

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Accessed through a new reception area, the showroom features several distinct retail areas, separated by a fashion style central Ocatwalk¹. This walkway forms a key element of the design, assisting in creating the customer journey and adding a fashion ambience to the space.

The lighting solution features Optelma’s Keno recessed system, which was adapted to suit the KVB Design concept and made to measure to suit the space. Set into the ceiling raft, the Keno system creates a clean, sharp, and futuristic look. With its distinctive colour palette and directional spot lighting, the scheme assists in guiding the visitor through the retail space.

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Keno features the Somi 2, 70w twin scoop spotlight, with both 20º and 40º reflectors. This adds intimacy, while effectively illuminating the furniture on display. Used throughout the showroom, Philips Elite CDM-T colour 930 lamps were selected for their excellent colour rendering properties and performance characteristics.

Kevin Beard, Managing Director of KVB Design said:

‘The lighting solution created by Optelma supports the product presentation and communicates the premium brand position of freistil Rolf Benz, ensuring that the product portfolio is displayed in a fresh and invigorating style.¹

Photo credit: Rolf Benz

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