‘The Giving Tree’
by Yves Peitzner design & Hush Studios

In collaboration with Hush Studios, Yves Peitzner design directed the “Giving Tree” interactive installation for Chobani at the Grand Central Station in New York. Each visitor could plant a digital “seed” and watch it grow in the overhead tree canopy. For each seed planted, Chobani donated a case of yogurt to No Kid Hungry. This installation was created for the 10 year anniversary of Chobani Yoghurt, USA. Over 21.000 interactions were counted on the day of the installation.

Collaborators: Hush Studios, New York – Design agency



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